Born from a love of all things automotive, Your Warranty Team’s founders wanted the second-hand buying process to have more stability. Producing custom programs to underwrite mechanical issues that can mess up your day was the plan. And, well, that plan was a big success.
54blue untangled the complicated product offering from the brand message. Streamlining all logic and copy, we crystallized the offering to the consumer, making buying decisions much more straightforward.
Spearheaded by Brand Director Jamie Calon, the project was broken down into its essential elements, revealing a trustworthy brand with a great product offering. The brand was retooled with new logos, a solidified brand ethos, and a clear direction. Along the way, a new brand with a different focus was crafted along with the gentle massaging of old product logos to fit the new look.
With the brand direction cemented, the design team sunk their teeth into everything from core color schemes and logos to the smallest of details. This full complement of design elements set the stage for the development of all internal- and external-facing documents and advertising.
When a company produces documents as a presentation to the consumer, they need to be polished. 54blue curated a selection of paper stock with a premium look and feel. On the larger print side, we designed and produced banners and a variety of trade show elements that extend the brand into the market with a laser sharp focus.
With the brand direction in place, our interactive team got to work coming up with a fresh, modern website to help showcase Your Warranty Team’s products. The new site’s features include integrated geo-referenced content loading dependent on dealer location, portal logins and more.
With the constant evolution of the product that Your Warranty Team sells, 54blue is always kept moving, quickly managing and executing adjustments and requests from market. To do this, everything needs to be perfectly organized, from communications and project management to budgets. Your Warranty Team manages and tracks all of these elements through our friends at brandregulator.com.
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