The largest outdoor company on the planet has to be masters of the inside

Carefully crafted consumer experiences bring The North Face to life in-store.

Engaging shop-in-shops and retail pop-ups

54blue has designed more than 35 shop-in-shops and one marque retail pop-up for The North Face. These highly engaging retail environments focus on immersing consumers in The North Face brand and showcasing products within the respective retail environments.

WHAT WE DID

Over four years, 54blue has worked at a furious pace to align with the Canadian TNF marketing team to take retail opportunities to the next level. When producing over 35 locations, everything needs to be perfectly organized – communications, projects, and budgets – all tracked through our friends at brandregulator.com.

3D design

With TNF’s branding strategy as a guide, the 54blue 3D team utilizes every inch of offered space to enhance the consumer experience. The resulting retail areas are carefully designed to take into account all the opportunities and obstacles that pop up.

Builds

The 54blue team serves as the hub for all communication. Centralizing all functional groups in Brandregulator.com, projects go from job to job and task to task with ease. We then bring all the critical elements to life with a targeted lightning strike of hard work and skilled trades.

Print

With purpose-built spaces designed to incorporate creative print, the environments receive an infusion of outdoor imagery, thoughtfully placed to add value and not distract from the experience.

Maintenance

The North Face never stops evolving and moving in the market. We move with them, providing a helping hand to reach the summit. New imagery and POS arrive to market through 54blue with ease and control, saving time, money, and mother nature’s resources.

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