Multi-store retail build-outs for Calgary’s best bike shop

54blue worked closely with the crew at Calgary Cycle to reset the 85-year-old brand, building five brand-driven, retail environments in Calgary and Bragg Creek

WHAT WE DID

We carefully dismantled and built back up a classic brand that will now be scalable in a modern marketplace.

Brand

The world of cycling has changed massively in the past 85 years. Since its founding, the Calgary Cycle brand had been updated at least a dozen times. 54blue Brand Director Jamie Calon helped the owners rip the branding down to its foundation and reset it with a clear and sustainable brand direction. Touching on all foundational elements – culture, brand pillars, and consumer – the new brand trajectory was identified.

With a clear path to follow, the growth plan came into focus. This spurred the development of three unique premium retail stores, a high-end cafe and, of course, a new and modern e-commerce experience.

3D design

When the brand direction is clean and set, 54blue’s design experts can begin evolving it into the consumer experience. The 3D team starts the collaboration with the Brand Director and the owners to design brick-and-mortar spaces. The creative team then collaborates with the Brand Director and the owners to extend the brand into the digital and print worlds.

Retail builds

Every store starts with a single, unified plan. Using the prototype 3D layout, the 54blue fabrication team guides the trades to shape the retail envelope for the perfect Calgary Cycle consumer environment. We then bring all the critical elements to life with a million volts of creative building and elbow grease.

Print

With purpose-built spaces designed to illuminate creative print messaging, the environments receive a nice peppering of print crafted to add value and not distract from the experience.

Interactive

With all brick-and-mortar elements firing, calgarycycle.com needed to have its facelift. Ninety-nine percent of cycling retailers’ websites come from a few pre-canned templates. 54blue started with the original, complex inventory POS and very generic e-commerce plug-in, and applied its creativity to develop a unique hybrid site. The result was a win-win: a super clean custom-built interface mashed up with the rock-solid back end from the POS. See it @ calgarycycle.com.

Maintenance

As with every living thing, brands need maintenance. 54blue works day in, day out to maintain and evolve the spaces and image of the brand and acts as the de facto art department for Calgary Cycle. Best Friends Forever!

Client testimonial

"We only use 54blue. They have been pivotal in helping us with everything from our branding, to our in-store displays, fixtures, print graphics, and new store build-outs. They simply are the best in Calgary at making our retail space pop! Which is why we have used them to build our 5 Calgary locations. We feel lucky to have such a great local company.."

Ready to start
Your next project?

We’d love to hear all about it! Let’s get in touch to gather some more details!

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Let’s get a few details to get started!

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Email us your questions.

Multi-store retail build-outs for Calgary’s best bike shop

WHAT WE DID

Brand

3D design

Retail builds

Print

Interactive

Maintenance

Client testimonial

Ready to start
Your next project?

LET'S GET A FEW
DETAILS FROM YOU?

GET IN TOUCH WITH
GREG STEWART

GET IN TOUCH WITH
MITCH DALSIN

GET IN TOUCH WITH
NIKKI STANG

GET IN TOUCH WITH
MATT MCANALLY

GET IN TOUCH WITH
JAMIE CALON

GET IN TOUCH WITH
MARC WALTON

GET IN TOUCH WITH
OUR STAFF

Multi-store retail build-outs for Calgary’s best bike shop

WHAT WE DID

Brand

3D design

Retail builds

Print

Interactive

Maintenance

Client testimonial

Ready to start Your next project?

LET'S GET A FEW DETAILS FROM YOU?

GET IN TOUCH WITHGREG STEWART

GET IN TOUCH WITHMITCH DALSIN

GET IN TOUCH WITHNIKKI STANG

GET IN TOUCH WITHMATT MCANALLY

GET IN TOUCH WITHJAMIE CALON

GET IN TOUCH WITHMARC WALTON

GET IN TOUCH WITH OUR STAFF

Ready to start
Your next project?

LET'S GET A FEW
DETAILS FROM YOU?

GET IN TOUCH WITH
GREG STEWART

GET IN TOUCH WITH
MITCH DALSIN

GET IN TOUCH WITH
NIKKI STANG

GET IN TOUCH WITH
MATT MCANALLY

GET IN TOUCH WITH
JAMIE CALON

GET IN TOUCH WITH
MARC WALTON

GET IN TOUCH WITH
OUR STAFF