Thousands of executions for our largest customer

We have lost count of how many executions we’ve done for Oakley, but we have never lost our focus

North America design and fabrication

Oakley was started by a maverick in 1975 out of his garage with an initial investment of $300 and a no-compromise spirit. Always looking to drive innovation forward Oakley is solely focused on perfecting the product and consumers experience. Oakley trusts 54blue as a partner to help steward the brand and maintain a clean and sharp market image that supports the brand’s ethos.

WHAT WE DID

For over 15 years, 54blue has provided a fully comprehensive set of trade marketing solutions for the worlds most renowned eyewear brand on the planet.

Brand

Taking guidance from Oakley Global, we carefully regionalize and custom-fit the brand into third-party spaces. Brand continuity is key in the marketplace, and the collaborative process between Oakley and 54blue never misses the brand’s mark.

3D design

For each environment, 54blue’s 3D team carefully designs custom solutions that maximize the available space. Our experienced crew anticipates the opportunities and challenges present in every project, while seamlessly integrating elements that enhance the consumer experience.

Retail builds

The 3D team’s custom plan for each layout is then put into motion, with 54blue overseeing all elements of the trade work and inter-departmental collaboration needed to bring the retail site to life.

Print

Each purpose-built space is given its own dash of custom print, designed to emphasize branding and merchandising themes while enhancing the consumer experience.

Maintenance

Oakley never stands still and 54blue keeps pace, maintaining the execution of the brand direction through Oakley’s many retail spaces. Listening closely and reacting creatively as brands evolve and grow, we help our clients deliver the best possible version of their vision.

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