PX3 SPORTS SCIENCE PRODUCT DEVELOPMENT
WHAT WE DID
PX3™ Sports Science partnered with 54blue to build a streamlined and relevant brand strategy. PX3™ equipment is a unique and innovative technology that enhances performance in all levels of competition and training for any type of athlete.
54blue’s focus was to redesign the PX3™ brand drawing inspiration from the hard hitting and fast moving athlete. The focus was put on identifying key performance features and simplifying the mass volumes of research and development that PX3 had accumulated over the years. Reduced into relevant and consumer friendly information.
With the branding strategy established the look and feel of the new PX3™ interactive website was conceived. The web platform is unique to the brand, convenient for educating the athlete and user friendly for purchases. The back end of the web platform, a complex business administration method, can securely process track orders to completion, while the front end is powered by a custom built e-commerce system.
Finally, 54blue designed the packaging for web sales, a package that will hold and protect the product when travelling to and from the customer. This maximizes the entire experience; from purchase to when the finished product reaches the athlete. Take a look px3.com