Oakley Winter Olympic Fashion Show
What We Did
Working closely with our good friends and partners at Oakley™, 54blue was involved in the 2010 Olympic events at Grouse Mountain in British Columbia by planning a ‘fashion show’ that highlighted high profile athletes and top performing technical Oakley gear. 54blue was part of the event planning and execution; developing branded backgrounds and designing the set up of the stage. Some highlights include interviews with Gretchen Bleiler and Shaun White that were broadcast to millions of viewers.