Oakley Canada Vehicle Fleet

What We Did

Oakley Canada Vehicle Fleet

What We Did

DESIGN

PRINT

Without question, action sport brand Oakley keeps their image on point 24/7 and stays authentic with their brands discerning consumer. In 2015, it came time for Oakley to refresh their fleet of Ford F350 trucks and event trailers in Canada. Oakley Canada decided on a Baja platform for the look.

To match the stance of the truck, the art design needed to be subtle while incorporating complex textures. To achieve this, the 54blue team designed the print using only white and black. 54blue printed white ink for the hand drawn original eyewear sketches and striped gradients. Enriched black gloss block and stripe effects contrast against the white printed elements to make it all pop. This was printed on carefully selected 3M ultra matte black media. White logo di-cuts were added to finish off the unique textured look.

Related Posts

CONTACT US
Email us your questions

GET IN TOUCH WITH
GREG STEWART

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CONTACT US
Email us your questions

GET IN TOUCH WITH
MITCH DALSIN

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CONTACT US
Email us your questions

GET IN TOUCH WITH
NIKKI STANG

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CONTACT US
Email us your questions

GET IN TOUCH WITH
MATT MCANALLY

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CONTACT US
Email us your questions

GET IN TOUCH WITH
JAMIE CALON

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CONTACT US
Email us your questions

GET IN TOUCH WITH
MARC WALTON

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
This website uses cookies and third party services.

CONTACT US

Email us your questions

GET IN TOUCH WITH
OUR STAFF