Oakley Canada Formula 1 Montreal

What We Did

DESIGN

PRINT

With so many moving parts, putting on events in conjunction with Montreal’s Formula One race takes a ton of organization and precise execution. 54blue is always happy to take part in all of the action

Leading up to and during the Formula One race, the Ferrari X Oakley collaboration collection took over window fronts at the Oakley O-Stores and independent retailers all over the province of Québec. The windows were nothing short of intricate, Oakley pulling out all of the stops with a variety of 54blue print work. The window fronts included; large window clings, die-cut vinyl logos and lettering, and giant Gator Board cutouts of eyewear. The custom designed eyewear pedestals were vinyl wrapped alupanel with an added acrylic perch for premium eyewear to sit on. The piece de resistance for each window was the giant acrylic model cutouts of an F1 car, reverse printed on optically clear vinyl and then cut with precision on 54blue’s CNC router.

Just a few short days leading into to race weekend, the Oakley Canada team held an exclusive Learn-to-Ride event on the Formula One track in Montreal. Oakley’s learn to ride events take celebrities and professional athletes out of their element to teach them the proper way to surf, mountain bike, golf… or in this case drive a car. As professionals by professionals. The Oakley VIPs put their driving skills to the test on the track with Ferrari specialists and trainers in current line model Ferraris. As 54blue has done many times in the past, the event was wrapped with the perfect Oakley collateral leaving the attendees with an amazing branded experience.

When race weekend began, the team was ready and outfitted for a successful event. Oakley Canada hit the ground running… or driving… hit the ground driving really, really fast.