WELCOME TO THE PLACE THAT ONLY FEW DARE TO ADVENTURE: THE PURE NORTH

Pure North isn’t your average seltzer. They believe the best adventures are fueled by nature itself. That’s why their plant-based energy blend is infused with natural caffeine (from plants such as guayusa, ginseng, guarana, and green tea), giving you an added benefit of an immunity boost with no sugar, chemicals or artificial flavouring. Pure North is designed to allow you to live in the present, make more conscious decisions and give you the purest energy for your next adventure.

A DIFFERENT KIND OF SELTZER

Pure North needed a display that matched the natural awesomeness of their seltzers. They came to us with a vision of a giant living wall and a rustic floor display to help market their three new flavours: cucumber lime, black cherry and grapefruit lemonade.

WHAT WE DID

54blue’s experienced craftsmen hand-built a huge wall, filled with lush greenery and embedded with Pure North’s distinctive logo, alongside a durable grocery display and printed signage.

DESIGN

Pure North believes in “the transcendence of shared experience in the outdoors”, so we brought the outside, inside. The wall is covered top-to-bottom with well-placed, artificial shrubbery, cascading vines and bushels of realistic leaves. Like nature itself, the ‘living’ wall instils a sense of adventure, transporting the consumer to a mossy cliff face or dense forest. The matching grocery cart display is made from natural, solid wood, creating an organic, pastoral vibe that reflects Pure North’s commitment to natural ingredients.

BUILD

The wall stands at 8ft tall and 4ft wide. It’s frame and the grocery cart are both made from high-end cedar and finished with a clear coat to seal and protect the wood. The wall corners and base are made from steel, insuring maximum durability and stability. The logo and signage are printed on Sintra Board, a lightweight material known for it’s resistance to chemicals, dents and scratches.

TRANSPORT

You’d never expect a wall of this size to be portable, but it is. This travelling display comes with its own custom dust and transport cover, ensuring that it’s clean and protected wherever it goes. The grocery cart comes as a solid unit, with removable feet to help it slide in and out of vehicles during transport.