|  Herschel / Coke / Futura Labs

HERSCHEL UNVEILS NEW COLLABORATION WITH COCA-COLA AND FUTURA LABORATORIES

Futura is known for being at the pinnacle of pop culture and their infamous character ‘Pointman’ is instantly recognizable by graffiti, sport and art enthusiasts around the world. Inspired by their shared love for bold fashion and Coca-Cola, Herschel Supply Co collaborated with Futura to create a collection of three insulated products and a limited-edition lanyard. The unique designs celebrate all things Coca-Cola, featuring their brand colours and cans, with custom Futura webbing details and Pointman making a cheeky appearance on three out of four of the products.

PROMOTING THE PARTNERSHIP

Herschel needed an innovative way to promote their new collection at their launch in NYC. They opted for branded cooler inserts designed by Futura, displaying all three logos and safely securing a glass bottle of coke (with a label inviting the consumer to “share a coke with Futura”).

WHAT WE DID

54blue made Herschel’s vision come to life by fabricating 40 premium-quality cooler inserts that complement and promote Futura’s brand new designs.

PRINT & CUT

The cooler inserts were printed with double layers of white and black ink on craft Falconboard and carefully cut to size to fit snuggly in the coolers. The custom window in the center tightly grips the Coca-Cola bottles to protect the glass and ensure no slipping.

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