UNIQUE, PREMIUM AND PORTABLE BOOTH FOR CANADIAN-BUILT BIKES

Since 1987, Devinci has designed, tested, welded and built thousands of bikes in their Canadian factory. Now, Devinci’s award-winning bikes are sold in hundreds of locations around the world. In addition to a full line of road, mountain and hybrid bicycles, they also manufacture the BIXI-brand of bicycle used in bicycle-sharing schemes in cities such as Montreal and Toronto.

PROUDLY MADE IN CANADA

Devinci wanted to connect dealers and consumers to their ‘Made in Canada’ story, by using a conceptual events booth to bring the factory to the people.

WHAT WE DID

54blue worked closely with Devinci to design and build a premium, portable event booth that effectively communicates their key brand messaging to consumers and delivers a stand-out presence at major trade shows and events.

DESIGN

We created an open concept booth that conveyed Devinci’s unique look and feel, while representing the brand’s DNA and values. The four frames portray the four phases of construction for Devinci’s Canadian-built bikes. Consumers, media and dealers will be able to experience an inside look into the creation & history of Devinci and its bikes, as well as the evolution of their newest line ups and categories. This innovative, eye-catching booth massively increases brand awareness and maximizes consumer interaction at events.

BUILD

54blue pulled out all the stops to make sure the pieces were flawless, high quality and built with solid structure and framework. The free-standing structures are open concept, easy to access and highlight the bicycle building process through a series of frames illustrating different stages of the construction process to the viewer. We worked with Devinci to build something with a flexible footprint, so this can be staged in a space anywhere from 10’x20’ to 20’x20’.

TRANSPORT

Devinci needed a booth that could be versatile, portable and easy to ship for use at events and trade shows all over the country. These semi-permanent structures can be assembled and disassembled with just two people and come with an instruction manual for the users. Our innovative design allows Devinci representatives to set up and pack away their booth in under 30 minutes, with a system that saves space and protects the artwork.