THE LARGEST HOCKEY EQUIPMENT MANUFACTURER IN THE WORLD
CCM is positioned as the largest hockey equipment manufacturer in the world. They asked for our help launching a multinational branding rollout/refresh.
LAUNCHING THE NEW ALL OUT CAMPAIGN
54blue was tasked by our friends at CCM to help them roll out their new ALL OUT campaign in hundreds of locations across North America.
WHAT WE DID
We worked closely with the team at CCM to rollout their ALL OUT campaign to all of their dealers.
First, we had our network of installers do site checks to measure and inspect existing CCM collateral material within each dealer. After the site checks were completed, the detailed information for each dealer was sent back to CCM and their design team took care of the resizes.
Once resized, the final print files were sent to 54blue. Using detailed notes from the site checks, we printed each file on the correct material.
We cut, packed and shipped the prints to our installers throughout North America, who installed them in their new homes.
Trade Marketing Specialist – CCM Hockey