| CCM

THE LARGEST HOCKEY EQUIPMENT MANUFACTURER IN THE WORLD

CCM is positioned as the largest hockey equipment manufacturer in the world. They asked for our help launching a multinational branding rollout/refresh.

LAUNCHING THE NEW ALL OUT CAMPAIGN

54blue was tasked by our friends at CCM to help them roll out their new ALL OUT campaign in hundreds of locations across North America.

WHAT WE DID

We worked closely with the team at CCM to rollout their ALL OUT campaign to all of their dealers.

SITE VISITS

First, we had our network of installers do site checks to measure and inspect existing CCM collateral material within each dealer. After the site checks were completed, the detailed information for each dealer was sent back to CCM and their design team took care of the resizes.

PRINT

Once resized, the final print files were sent to 54blue. Using detailed notes from the site checks, we printed each file on the correct material.

INSTALL

We cut, packed and shipped the prints to our installers throughout North America, who installed them in their new homes.

CLIENT TESTIMONIAL

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“Working with 54blue during our new brand campaign retail launch for North America has been a blast. From custom retail buildouts, installations, large scale prints to fully custom projects,  these guys have been there every step of the way to help us achieve our objectives. Highly recommend working with them, you won’t regret it.”

CCM-logo

MARC-ANTOINE MONTBLEAU

Trade Marketing Specialist – CCM Hockey