4iiii IS NO STRANGER TO INNOVATION
4iiii Innovations believes in empowering athletes by providing them with all the tools they need to get the most accurate results. From recreational riders and runners to its sponsored professional teams, 4iii creates tools that help customers train for a personal best or podium finish.
SMARTER. FASTER. SAFER
Nestled in the foothills of the Canadian Rocky Mountains, 4iiii needed a set of displays that could act as a silent salesman in the market while upholding the premium nature of their high-end cycling power meters.
WHAT WE DID
The 54blue 3D and Manufacturing team worked closely with 4iiii to design and build both a premium and economy set of retail displays.
The 3D design of the concept went through a few iterations. During this phase, the apparent direction of having both a premium display and an economy version was identified. At a considerable cost savings over the beautiful premium display, the economy display comes packed with features.
Flat packed for cost savings, the economy display unit seamlessly assembles without tools, using powerful magnets. The box is packed with both styles of 4iiii power meters along with magnets that allow the retailer to front the one that generates the most sales. With a convenient brochure pocket on the back, this compact display has everything needed for successful retailing.
The displays have been shown to be impactful, and with some small iterations, multiple production runs have moved this display around the globe.