We all understand the importance of the creative process: Creativity is awesome. But poor file prep can make it all go to waste. Follow these best practices and you can’t go wrong.

Using a well-defined file structure and naming structure makes everyone’s job easier. A few simple rules help everyone stay on the same page:

File names should be less than 32 characters long, with no spaces or special characters.

Always include correct file extensions
(e.g., .pdf, .ai, .doc, etc.).

Oh yah... If you’re using a FTP and your file name is too long, the server will automatically truncate the name and make it hard to find or croupt the file.

Artwork Specifications

54blue will accept files compatible with the most current versions of all software. 
For Screen printing files, please deliver at 100 – 150 DPI at full size.
For Digital print files, please deliver files at 150 – 300 DPI at full size.

-- For AI and ID --
Please convert all fonts to outlines. Please discard any layers or elements not used



RGB and CMYK 101

Ah the language of color. RGB on screen. CMYK in the real world.

The CMYK world is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks "subtract" brightness from white. Get it? You need the white substrate to apply the ink to to make it all work out. If you print CMYK on a clear material it is translucent. At 54blue we have the abality to print white behind the CMYK to make the opake on clear material. Thats called CMYK+W.

The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB color model is to work in the digital world. As a designer you know that you have more colors smother gradients and a bunch more design options in your Adobe programs. this is a great space to do your work in.

So... Digital display and art production RGB is the ticket. If you want it to print with propper color and have predicable results convert your files to CMYK and use Pantone's for your spot colors.