We design, program, and optimize the “funnel” pages in your customer’s journey: forms, email autoresponders, marketing content, shopping carts, and checkout experiences. As a wise man once said, “leave no stone unturned.” We can build your custom website from scratch or on a content management system like WordPress. Oh yeah, we also build custom web apps and do massive database projects.
If you are pouring high volumes of visitors into your funnel, following up on all those leads requires a lot of human resources. Instead, we can build automated email sequences to engage your prospects, distribute relevant content, and move them to the next step.
After your prospects have visited your site, it’s time to double down with different ads that encourage them to move to the next step in your funnel. This is called retargeting, and you’ve experienced it if you’ve ever noticed a company’s ads “following” you around the internet. The next level of sophistication is cross-platform retargeting. If prospects initially came to your site through a Google search ad, we can show them next-step content on Facebook, Instagram, LinkedIn, etc. Suddenly, your company is everywhere.
We can’t just show prospects the same ad leading to the same landing page – been there, done that. Instead, we offer them fresh content that solves a problem or scratches some itch. And once we’ve crafted this helpful content, we can build links to it to improve your organic SEO.
If you’re paying for traffic, you want to capture as many leads as possible. The best way to do that is to offer your visitors something of irresistible value in exchange, like an online tool, helpful app, white paper, or informative webinar. We will help you develop the value-added content that works best for your brand, and put it into action.