Born from a love of all things automotive, Your Warranty Team’s founders wanted the second-hand buying process to have more stability. Producing custom programs to underwrite mechanical issues that can mess up your day was the plan. And, well, that plan was a big success. 54blue untangled the complicated product offering from the brand message. Streamlining all logic and copy, we crystallized the offering to the consumer, making buying decisions much more straightforward.

Spearheaded by Brand Director Jamie Calon, the project was broken down into its essential elements, revealing a trustworthy brand with a great product offering. The brand was retooled with new logos, a solidified brand ethos, and a clear direction. Along the way, a new brand with a different focus was crafted along with the gentle massaging of old product logos to fit the new look.

With the brand direction cemented, the design team sunk their teeth into everything from core color schemes and logos to the smallest of details. This full complement of design elements set the stage for the development of all internal- and external-facing documents and advertising.

When a company produces documents as a presentation to the consumer, they need to be polished. 54blue curated a selection of paper stock with a premium look and feel. On the larger print side, we designed and produced banners and a variety of trade show elements that extend the brand into the market with a laser sharp focus.With the brand direction in place, our interactive team got to work coming up with a fresh, modern website to help showcase Your Warranty Team’s products. The new site’s features include integrated geo-referenced content loading dependent on dealer location, portal logins and more. See it at YourWarrantyTeam.com

With the constant evolution of the product that Your Warranty Team sells, 54blue is always kept moving, quickly managing and executing adjustments and requests from market. To do this, everything needs to be perfectly organized, from communications and project management to budgets. Your Warranty Team manages and tracks all of these elements through our friends at brandregulator.com.

Glenmore Maternity supports and empowers women to take care of their health throughout their pregnancy with preconception, prenatal and postpartum care.

From revamping the website, to reimagining print materials and other marketing collateral, 54blue worked closely with the Glenmore Maternity team to elevate their presence in the marketplace.

54blue worked with the team at Glenmore Maternity to envision a fresh and modern approach to their branding across all mediums. The goal for Glenmore Maternity was to have a website that presented information from multiple resources in a simplified, user friendly manner. In maternity care, there are hundreds of resources spread out across multiple agencies and websites. 54blue compiled the information provided and presented it in a visually logical way that makes it easily accessible for patients. While also showcasing the entire team, clinic and delivery rooms. We produced a fresh suite of marketing collateral ranging from information sheets to brochures and business cards.

4iiii Innovations believes in empowering athletes by providing them with all the tools they need to get the most accurate results.  From recreational riders and runners to its sponsored professional teams, 4iii creates tools that help customers train for a personal best or podium finish.

The 54blue 3D and Manufacturing team worked closely with 4iiii to design and build both a premium and economy set of retail displays.

The 3D design of the concept went through a few iterations. During this phase, the apparent direction of having both a premium display and an economy version was identified. At a considerable cost savings over the beautiful premium display, the economy display comes packed with features.

Flat packed for cost savings, the economy display unit seamlessly assembles without tools, using powerful magnets. The box is packed with both styles of 4iiii power meters along with magnets that allow the retailer to front the one that generates the most sales. With a convenient brochure pocket on the back, this compact display has everything needed for successful retailing.

The displays have been shown to be impactful, and with some small iterations, multiple production runs have moved this display around the globe.

Working with our largest partner Oakley, 54blue used its exclusive event Regulator Beta product to organize and register attendees for Oakley VIP Days that were held in Southern California. 54blue also produced original creative in combination with historic creative to wrap the event in classic Oakley style.

Real estate can be overwhelming; buying a house is a huge investment of time and money. After the tenth open house, things can begin to blur together. 54blue was contracted by Calgary realtor, Shaun Sweetnam, to make the process of home buying more interactive and memorable.

Shaun is a trusted face in Calgary real estate and wanted to get creative with his personal brand as a real estate agent. 54blue designed new business cards and professional letterheads for client takeaways. For open houses, in addition to the classic brochure, we created feature cards that are placed throughout the house to highlight specific characteristics and qualities when clients are doing the walkthrough.

In development, to complete the branding package, is an interactive and responsive website to really engage and connect the potential home buyer. With a heavy focus on client experience, home buying in Calgary is about to get a lot more fun.

After building a state of the art arena to host a multitude of athletes and sporting events, Winsport Canada has been working to make sure that the facilities stay up to date and fresh with the latest and greatest. Under Armour was named the title sponsor at Winsport this year, meaning they have the rights to create a space that inspires and elevates not only the athletes but also the athlete experience; they hired 54blue to do the job.

After painting the walls to match the Under Armour’s colour, 54blue then installed the vinyl branding and iconic Under Armour mantras in a variety of dressing rooms throughout the facility. Branded boldly and beautifully, the dressing rooms are used by the athletes before every game or practice for an assortment of sporting events.

The Skull Candy listening station has been completed and installed in one of Canada’s premier snowboard shops, Unlimited Skate and Snow.

Skull Candy approached 54blue to produce a brand new consumer experience in the form of a listening station for their line of premium headphones. The station was built and designed to represent Skull Candy and match the aesthetic of the Canadian Rockies. It includes a HD LED television, an iPad with interactive application, and a few pairs of Skull Candy’s ‘Crusher’ headphones. Custom CNC cutouts brand the station and slat wall was used to maximize retail space and create retail flexibility.

The Skull Candy listening station lives in Unlimited Skate and Snow – which is located on the main street in Banff, Alberta, Canada.

Military, law enforcement, and security personnel protect and represent the countries that we love. In our hometowns, in war torn countries, or on rescue missions for disaster relief.

Oakley offers Oakley Forces to those who have dedicated their lives in service; giving them access to high quality goods that will protect them while on duty. Oakley Forces is a program for active duty military, reserve, federal and local law enforcement, fire, EMS, and those holding military retiree credentials.

In full support of those that protect us, 54blue was commissioned to build a highly secure, user-friendly interface for the Oakley Forces websites in Australia and Canada. These websites will give service personnel easy access to quality products from Oakley. Included in the build is an easily navigated ecommerce program with responsive web modules that can be used on any hardware application.

Studio Revolution Fitness is a new boutique fitness studio in Calgary, Alberta. A fresh and open space right in the heart of downtown. The studio offers personal training and a variety of fitness classes, including ‘SurfSet’ classes that have never before been offered in Calgary. 54blue was hired to develop the Studio Revolution brand; from logos and colour schemes to designing the studio space.

Lululemon Athletica Inc., as an organization, has become an advocate and ambassador for yoga and the foundation practice of each individual. It has created a space and community that supports many in their quest to find a balance in life and in practice.

54blue has been working to create interactive retail windows for a local Lululemon store. The interactive windows are changed frequently to show the parallels between the community and Lulelemon’s message of intent, to create components for people to live longer, healthier and fun lives.

With much experience working with consumer experience and environments, 54blue relishes the chance to work with Lululemon and to use that experience to encourage advancement of the individual and community.