• Creative Design Concepts
  • 3D Design Mockups
  • Consumer Experience


  • Wall & Counter Wraps
  • Branded Display Materials
  • Point-of-purchase Materials
  • Vinyl Installation
  • Custom Signage


  • Retail Store Construction
  • Custom Mill & Wood Work
  • Fixtures & Displays

Strides, Calgary’s best independent running store in the affluent Marda Loop district, approached 54blue to redesign and revamp their space for the new year. 54blue designed the small space to allow the consumer to interact with the product and staff in a hyper efficient, but relaxing way. With consumers looking for a premium experience, 54blue faced many challenges in the design phase.

– Allow for more inventory.
– More consumer seating for trying on the goods.
– find space for a treadmill for gate assessment.
– Develop a new change room configuration that will give more space and privacy to the female consumers.

As always, the de-compression zone (entrance/foyer) was the first issue. Cleaning up the clutter and suggesting a no-retail zone within the entrance will present the the shopper with an easy and clean space to pack away the keys, phones and sunglasses and shake off the outdoors so they can move into the space (decompress). The simply designed front counter is the first thing the consumer will see when entering. The soft corners of the counter guide the consumer into the space with a natural flow. Once within the retail space, two large clean retail walls display the apparel, while three large bunkers hold the season’s shoe selection in center of the store. The large bunkers are the new decentralized seating for trying on footwear. Six easy to access spots allow for double the amount of clients to try on footwear, with all the tools of the footwear trade closely at hand, but hidden away. All clients will have efficient and premium service at all the stations. The three footwear bunkers are lit with custom light fixtures created using the store owners amazing running race bib collection from all over the globe.