Moving forward in a crowded market, Calgary Cycle Group was a fragmented organization looking to pull it all together to have a single marketing effort. To begin this effort, we did some small tuning of the much-loved CC icon. With this done, we could move forward rebranding all of the individual locations.

Calgary Cycle MTN, PURE, 22X, ROAD and OUTLET we launched. Simply, Calgary Cycle now is understandable by the consumer who in the past had no clue all locations were affiliated. An updated marketing rule set, a new font set, a social media tool kit and we were done. Well for this year…