CALGARY CYCLE 22X STORE DESIGN AND BUILDOUT

WHAT WE DID

BRAND CONSULTING

  • Brand Development
  • Brand Strategy
  • Consumer Experience

DESIGN

  • Creative Design Concepts
  • 3D Design Mockups
  • Retail Consumer Experience

PRINT

  • Wall & Counter Wraps
  • Branded Display Materials
  • Point-of-purchase Materials
  • Custom Signage
  • Wall Murals
  • Perforated Window Film

FABRICATION

  • Retail Store Construction
  • Custom Mill & Wood Work
  • Fixtures & Displays
  • CNC Fabrication

With four premium bicycle shops throughout the city of Calgary, The Calgary Cycle Group has decided to expand their reach and move west. Bragg creek is a small rustic town, south west of the city, set in the foothills of the Canadian Rocky Mountains. It has become an epicentre for mountain and road cyclists as it boasts hundreds of kilometres of some of the best trails in Western Canada just adjacent to the main streets of the small town.

The Calgary Cycle Group, under direction from managing partner Derek Lee, has yet again teamed up with 54blue to tackle this project from the ground up. Each of Lee’s stores has its own identity, and Cycle 22x is not any different. With creative direction from 54blue’s, Jamie Calon, Cycle 22x was born and is positioned to be one of Western Canada’s finest bike shops.