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Project: Regulator®

Client: 54blue


  • Regulator™ - Custom database with responsive web design
  • Regulator™ - Application for iOS
  • Regulator™

Regulator® plugs into your data and scrapes the corners of your brand to produce the most accurate ROI you can get. Large enterprise data controllers can lose track of assets in the field and ROI is lost. CRM’s manage sales relationships but not all the marketing data. Marketing and sales are directly linked but generally at odds with each other. You know the old chicken and the egg concept...


Regulator® seamlessly integrates sales and marketing from a brands perspective. All suites were designed from the ground up to revolutionize the way a brand can see and manage their marketing, track the tangible assets from capital and operating expenditures in market and see a real-time ROI from marketing initiatives. Most systems today can only follow assets as far as the shipping door. We have created an enterprise SaaS platform which operates in all markets.

creative concepts
consumer experience
brand development
copywriting
website design
logo design

SaaS
customized website module integration
application development
custom software
software programming

Project: Asics 2016

Client: Asics America


Did you know 76% of shopping decisions are now made at the trade or what marketing practitioners refer to as "point-of-purchase”? Asics knows this… We love shoes and we for sure love Asics America.

As a Trade Marketing agency we have the honour of being able to consult and create product and retailer specific campaigns and experiences all on products that we can’t show you… So know this, the new products are amazing and you are going to want them! If you do not know that now you will be drawn to them in retail stores across the states because of the careful and curated work done by 54blue and of course, Asics

3D design

consumer experience
creative concepts
brand development


  • Sherwood Scuba - Artist Concept
  • SHERWOOD SCUBA render
Building a new consumer experience for an authentic 60 year old brand is a challenge we are always ready to take on. 54blue has started on the journey of discovery with the iconic brand Sherwood Scuba. As the Dive industry leader, the Sherwood Scuba team is in collaboration with 54blue to bring the flat world of dive retail a swift kick in the rubber pants. We see many dive trips to sunny California in our future...


retail space design
POP Development
Brand Development


  • CEI - responsive website / re-brand
  • CEI - Web development update

Wildlife and other biological species that live without protection in and around a human populated area maintain the risk of becoming endangered. Where we are located - in the foothills of the majestic Canadian rockies - we are surrounded by wildlife and we wish to preserve their longevity.


Which is why we fully support The Cochrane Ecological Institute - an institute that helps to preserve the wildlife and other species by monitoring habitat and the species through non intrusive methods.

We wanted to update the brand to resonate the importance of the work that CEI does for animals, help them to build awareness in the conservation community, and aid in the education of those who would like to volunteer or provide funding to the institute. The website was developed with the user in mind. On the back end, a custom content management system built in, so the information on the site can be easily kept up to date. On the front end, the information projected is easily navigated and understood. The print work will host the logo, and will be placed around the facilities, including all around the fenced off area that protects the animals. 

brand development
creative concepts
consumer experience
logo design
website design

website development
responsive website design
custom content management system
user friendly interface
database optimization

branded display materials
signage


  • Oakley™ LTD Package
  • Oakley™ LTD Package

Christmas comes but once a year. For most brands the finishing details for holiday season are completed in the summer. 54blue was commissioned to produce a 3D model and design for a limited edition package that would be sold exclusively through Oakley’s largest retailer for the upcoming holiday season. 


The work in this area is covered under a Non Disclosure Agreement and cannot be shown. 

creative concepts
consumer experience
3D design