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Project: Strides South

Client: Strides


  • Strides South Custom Millwork
  • Design view 2
  • Design view 3
  • Design view 1
  • Strides South Front Counter
  • Strides South Water and Locking unit
  • Strides South Seating
When we received the call to make a new plan for the Strides south location, we jumped at the opportunity and embraced the hurried timeline put before us. Perched next to the most affluent community in the south of Calgary, the new Strides in Marda Loop location is twice the size of the original.

Feeding off the other location, we stuck with our custom designed, decentralized footwear islands with built in seating. Apparel from the premium brands merchandizes perfectly on the custom 54blue wall system. With lots of room to spare we fit in the treadmill for gate analysis and of course, the out-of-sight change rooms. We are huge fans of the team at Strides and are always ready to hop to work for them any time.

wall/counter wraps
branded display materials
point-of-purchase materials
vinyl installation
custom signage

creative concepts
brand development
creative design
3d design
consumer experience

construction
materials
mill work
custom wood work
fixtures
CNC

Project: Regulator®

Client: 54blue


  • Regulator™ - Custom database with responsive web design
  • Regulator™ - Application for iOS
  • Regulator™

Regulator® plugs into your data and scrapes the corners of your brand to produce the most accurate ROI you can get. Large enterprise data controllers can lose track of assets in the field and ROI is lost. CRM’s manage sales relationships but not all the marketing data. Marketing and sales are directly linked but generally at odds with each other. You know the old chicken and the egg concept...


Regulator® seamlessly integrates sales and marketing from a brands perspective. All suites were designed from the ground up to revolutionize the way a brand can see and manage their marketing, track the tangible assets from capital and operating expenditures in market and see a real-time ROI from marketing initiatives. Most systems today can only follow assets as far as the shipping door. We have created an enterprise SaaS platform which operates in all markets.

creative concepts
consumer experience
brand development
copywriting
website design
logo design

SaaS
customized website module integration
application development
custom software
software programming


  • OAKLEY TRUCK 2015
  • OAKLEY TRUCK front 2015
  • Driver Side
  • Back of the Oakley 2015 truck
  • Oakley Truck at the top of the world
Without question, action sport brand Oakley keeps their image on point 24/7 and stays authentic with their brands discerning consumer. In 2015, it came time for Oakley to refresh their fleet of Ford F350 trucks and event trailers in Canada. Oakley Canada decided on a Baja platform for the look.

To match the stance of the truck, the art design needed to be subtle while incorporating complex textures. To achieve this, the 54blue team designed the print using only white and black. 54blue printed white ink for the hand drawn original eyewear sketches and striped gradients. Enriched black gloss block and stripe effects contrast against the white printed elements to make it all pop. This was printed on carefully selected 3M ultra matte black media. White logo di-cuts were added to finish off the unique textured look.

Brand experience
creative concepts
brand development
creative design

vinyl
white ink


We're breaking new ground! We are pleased to be part of the development of a new digital tool developed for the Alberta Wheat Commission for price transparency in the agricultural industry in Canada.

pdqinfo.ca is a federally funded, informational website owned and operated by the Alberta Wheat Commission. This one stop website will be the new hub for Canadian commodity pricing, geographical comparisons and historical data.

Press release from the Alberta Wheat Commission

http://www.albertawheat.com/alberta-wheat-commission-launches-web-based-pricing-site/

creative concepts
consumer experience
brand development
copywriting
website design
logo design

customized website module integration
application development
custom software
software programming


  • Strides Running Store Calgary Window front
  • Strides - Artist Concept
  • Strides - Artist Concept
  • Strides - Artist Concept
  • Strides Running Store Calgary Finished
  • Strides Running Store Calgary light construction
Strides, Calgary's best independent running store in the affluent Marda Loop district, approached 54blue to redesign and revamp their space for the new year. 54blue designed the small space to allow the consumer to interact with the product and staff in a hyper efficient, but relaxing way. With consumers looking for a premium experience, 54blue faced many challenges in the design phase.

- Allow for more inventory.
- More consumer seating for trying on the goods.
- find space for a treadmill for gate assessment.
- Develop a new change room configuration that will give more space and privacy to the female consumers.


As always, the de-compression zone (entrance/foyer) was the first issue. Cleaning up the clutter and suggesting a no-retail zone within the entrance will present the the shopper with an easy and clean space to pack away the keys, phones and sunglasses and shake off the outdoors so they can move into the space (decompress). The simply designed front counter is the first thing the consumer will see when entering. The soft corners of the counter guide the consumer into the space with a natural flow. Once within the retail space, two large clean retail walls display the apparel, while three large bunkers hold the season's shoe selection in center of the store. The large bunkers are the new decentralized seating for trying on footwear. Six easy to access spots allow for double the amount of clients to try on footwear, with all the tools of the footwear trade closely at hand, but hidden away. All clients will have efficient and premium service at all the stations. The three footwear bunkers are lit with custom light fixtures created using the store owners amazing running race bib collection from all over the globe.

Store Concept & Design
Window fronts
store signage

Store signage
window fronts

Millwork
Custom Light fixtures
CNC
Hand built woodworking