54blue - Marketing and design / process

Process

From the simplest window front to a full-blown product campaign 54blue steps through a project with the same calculated process every time.

The first 5 steps are crucial and have to be completed in order to reach the desired goal. Before the next project starts the most important step has yet to be done. Like a forensic team, we pull apart the project in the Post-Mortem. We find the holes and issues in this 360 approach.

1. The discovery

2. The concept

3. The roughs

4. The design

5. The execution

6. The post-mortem