All creative, design and marketing is approached knowing that today's consumer is educated and savvy. We resist dumbing down the concept. We challenge the consumer to not only buy into a specific product, but also relate to that product and the story the company is delivering. The marketing execution needs to be globally understood yet locally relevant.
Our experienced Brand Consulting Process applies the same thoroughness to every project. Whether you are a new local upstart or a global brand, our proven step process allows us to systematically examine every aspect of a brand’s evolution.
The Discovery always starts with the question “why?”. This allows us to align your goals and strategies to an actionable (and achievable) game plan. Development of a Concept, the creation of The Roughs and the establishment of The Strategy are all formed with identified goals in mind.
Our 360° approach allows us to dissect what we’ve built and ensure the final product achieved the desired outcomes. Thus setting the stage to repeat the process over for the next project.
Image is everything. Customers don’t buy what you do, they buy why you do it. When developing a brand, this is where the rubber hits the road. The brand DNA needs to infuse with your message and inspire your clients. We always start with “why” when extending a brand into market.
Defining brand DNA is elemental to longevity and success for any brand. It doesn't matter if you are a small start-up or a large billion-dollar giant, the DNA must be allowed to grow without diverting from its core values. In the pure branding process the fundamental decisions made will allow the strategy to be produced faster and the creative process to be streamlined.
Let us build you a road map for your marketing. It needs to be creative and strategic at the same time. Understanding your past consumer, dealing with your current consumer and predicting the future consumer. Knowing and using traditional media with new and emerging technologies to stay relevant in a system built to make you obsolete by the time you read this.